Birkenstock Lunar New Year 26 Campaign
Birkenstock marks its first LNY created especially for the market, as a moment that signals the brand’s growing presence and deepening connection, as a moment that marks a deepening connection, and a return to what matters: emotion, artistry, and authenticity.
Janurary 2026
岁序更迭，步入新「履」
A new year begins with a new step. This story celebrates every kind of step - forward or backward, playful or bold, inviting us to move toward new possibilities and walk gently into our wishes. We embrace uncertainty with softness, acceptance, and shared ease, trusting that every step, no matter how small, carries us somewhere meaningful.Director/ 导演：Erica
Talent/ 模特：热伊嫚 ， 莎莎
Art Director/ 艺术指导: Fan Shi
Copywriter/文案: Selda Yurekten
Dop/ 摄影指导: 汤子暄
Set Design/ 美术: Youngz样子&Glor (aziofstudio一兹美术)
Styling/ 造型：wangchengyi
Styling Assistant/ 造型助理：yueyue
Hair/ 发型：Sean-sheng
Hair Assistant/ 发型助手jiayi
Mua/ 化妆：宗超
Lighting/ 灯光：王可勋
Editor/ 后期：氧气
Producer/ 制片: Aven Fang Xiao
Producer Assistant/ 制片助理：Cuicui
Agency: fanfanfāng